proving & improving marketing efficiency
A new breed of marketing consulting
Focus: Marketing efficiency
Tool: New data about your customers
Head of Digital, CRM, Media & Analytics, HORNBACH Baumarkt AG
With the new approach by conoscenti, we hardly lose any GRP, but we can expect significantly better achievement of our marketing goals.
Head of Market Intelligence, Somfy GmbH
Director Market Intelligence and Performance Management EME, AGCO International GmbH
Get more out of your ad budget with Media Quality Scoring (MQS®).
Many contacts are good, many effective contacts are even better! With our MQS®, you will reach more consumers who respond positively to your specific product, brand or advertising.
We show you where you can most efficiently reach these people: On which medium and with which broadcasters, during the Simpsons or Days of Our Lives, during crime shows or action movies, on morning television or during prime time.
Improve media efficiency like MediaMarkt, Hornbach and others. 10-20% greater effect can be achieved with the same media budget!
Improve your hit rate in CRM and sales.
Do you use existing market research data to more precisely target your CRM and sales activities? Valuable information may lie hidden in existing customer segmentation data that can help you sift through the sea of potential customers and identify those with the highest readiness to buy.
We integrate customer segments and target groups into CRM systems so you can better manage your campaigns. With models based on existing market research data, we prioritize your leads to increase the impact of your sales efforts.
Reasonable investments that can more than double your hit rate!
Journeys & Experiences
More sales with a clear perspective across on- and offline channels.
Are you aware of the critical offline contacts for boosting sales on your online shop? Which websites and which content are decisive for driving purchases of your products at the store. At which transitions between digital and offline channels do breaks occur and why?
The only way to improve in this area is to track the customer’s journey through offline and digital contacts. Our LiveExperienceTracking accompanies your customers on their journey through up to 50 different online and offline channels.
With this complete picture, you focus your efforts for the greatest impact!
Campaigns & Touchpoints
Impact-based planning of your activities.
Can you clearly prove the successful impact of your campaigns on your sales and brand? Are you in a position to convince management of the effectiveness of TV advertising, Facebook campaigns or influencer marketing?
Rather than advertising recall, we focus on the comparable effect of offline, digital and social touchpoints on your sales and your brand. Our “LiveExperienceTracking” combined with behavioral data sets new standards in verifying effectiveness!
Achieve more with impact-based planning!
conoscenti is a new breed of marketing consultancy. We are dedicated to a single goal: marketing efficiency.
Our key to success lies in new, linked data about your customers – from surveys, digital measurements, CRM systems and other sources.
We are your partner for verifying the effectiveness of marketing investments and improving efficiency. Whether you want to get more out of a tight budget, free up funds for online efforts or impress management with clear, well-founded facts.
For everyone seeking precision targeting!
Let’s get in touch!
Tel.: +49 731 40321 380