conoscenti

proving & improving go-to-market effectiveness

A new breed of customer intelligence consultancy

Focus: Effective go-to-market strategies

Tool: New, linked data about your customers

The data from conoscenti shows how large the differences in effectiveness can be between individual TV domains. This makes it possible to increase the efficiency of TV campaigns still further.

Katja Sottmeier
Head of Digital, CRM, Media & Analytics, HORNBACH Baumarkt AG

Moving from contacts to hits with solid impact.
With the new approach by conoscenti, we hardly lose any GRP, but we can expect significantly better achievement of our marketing goals.

Andreas Eichner
Head of Market Intelligence, Somfy GmbH

The customer segmentation of conoscenti helps us to better identify our target customers in CRM and address them more efficiently with our sales teams.

Sebastian Gruender
Director Market Intelligence and Performance Management EME, AGCO International GmbH

Services

Media

Get more out of your ad budget with Media Quality Scoring.

Segmentation

Targetable customer segments for CRM, sales, and communication.

Journeys

More sales with a clear perspective across on- and offline channels.

Campaigns

Impact-based planning of your activities.

Media

Get more out of your ad budget with Media Quality Scoring (MQS®).

Many contacts are good, many effective contacts are even better! With our MQS®, you will reach more consumers who respond positively to your specific product, brand or advertising.

We show you where you can most efficiently reach these people: On which medium and with which broadcasters, during the Simpsons or Days of Our Lives, during crime shows or action movies, on morning television or during prime time.

Improve media efficiency like MediaMarkt, Hornbach and others. 10-20% greater effect can be achieved with the same media budget!

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Moving from contacts to hits with solid impact.
With the new approach by conoscenti, we hardly lose any GRP, but we can expect significantly better achievement of our marketing goals.

Andreas Eichner
Head of Market Intelligence, Somfy GmbH

The data from conoscenti shows how large the differences in effectiveness can be between individual TV domains: Good domains achieved 3-4 times the uplift for our brand goals within the target group. This makes it possible to increase the efficiency of TV campaigns still further.

Katja Sottmeier
Head of Digital, CRM, Media & Analytics, HORNBACH Baumarkt AG

Segmentation

Targetable customer segments for CRM, sales, and communication.

Are you able to integrate your customer segments into your CRM systems, thus enabling targeted marketing automation and sales initiatives? Do you know with which digital and above-the-line media you can best reach your target segments?

We will develop for you customer segmentations that are designed for integration in your CRM system from the outset. Customer segmentation thus becomes an essential element of both marketing automation and sales initiatives, not to mention brand strategy.

For your advertising execution, we will identify the media and environments best suited to reach your target segments – from TV genres and time slots, to the top 100 print titles, through to websites and social media. And we can also accommodate your existing segmentations.

More sales power and stronger buy-in for your customer segmentation!

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The customer segmentation of conoscenti helps us define the right target groups for our brands and products in the various markets. Better still is the fact that it is now easier for us to identify our target customers in CRM and address them more efficiently with our sales teams.

Sebastian Gruender
Director Market Intelligence and Performance Management EME, AGCO International GmbH

Journeys & Experiences

More sales with a clear perspective across on- and offline channels.

Are you aware of the critical offline contacts for boosting sales on your online shop? Which websites and which content are decisive for driving purchases of your products at the store. At which transitions between digital and offline channels do breaks occur and why?

The only way to improve in this area is to track the customer’s journey through offline and digital contacts. Our LiveExperienceTracking accompanies your customers on their journey through up to 50 different online and offline channels.

With this complete picture, you focus your efforts for the greatest impact!

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LiveExperienceTracking supplies us with a host of smart leverage points for better controlling the customer journey of headphones buyers.
By following the consumers, it enables a new dimension of insights – an innovative approach that has paid off for us.

Katrin Huss
Director Business & Consumer Insights, Sennheiser

Campaigns & Touchpoints

Impact-based planning of your activities.

Can you clearly prove the successful impact of your campaigns on your sales and brand? Are you in a position to convince management of the effectiveness of TV advertising, Facebook campaigns or influencer marketing?

Rather than advertising recall, we focus on the comparable effect of offline, digital and social touchpoints on your sales and your brand. Our “LiveExperienceTracking” combined with behavioral data sets new standards in verifying effectiveness!

Achieve more with impact-based planning!

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LiveExperienceTracking is the hard currency for measuring the effect of touchpoints.
It measures actual experiences and not recalled behavior. We have been able to measure substantial differences compared with typical advertising tracking.

Prof. Dr. Franz-Rudolf Esch,
Director Institute for Brand- und Communications Research EBS Business School,
Founder ESCH. The Brand Consultants

About conoscenti

conoscenti is a new breed of customer intelligence consultancy. We are dedicated to a single goal: crafting effective go-to-market strategies.

Our distinct key to success lies in unlocking the power of new, linked data about your customers – from surveys, digital measurements, CRM systems and an array of other sources.

We support companies in a variety of contexts – from helping them to reach out to a more receptive audience with their ad campaigns, to increasing the power of their CRM systems by integrating market research data, through to obtaining a better understanding of customer journeys and experiences.

Whether you aim to accelerate growth, get more out of tight budgets, or free up funds for other activities.

Clients

Let’s get in touch!

conoscenti GmbH
Magirus-Deutz-Straße 12
89077 Ulm
Germany
Tel.: +49 731 40321 380

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