If you are going to take on a new challenge, you need a strong partner by your side. The joint project with OBI: determining the optimal media and environments for the campaign to launch the OBI garden planner and monitoring what was happening at over 40 touchpoints from above-the-line advertising to the point of sale…

What do our customers think about conoscenti’s Media Quality Scoring (MQS^®)? What can it do, what not? Those are questions Axel Puhlmann of conoscenti put to Andreas Eichner, Head of Market Intelligence at Somfy Germany…

How do I get the best value for money? That’s a question asked not only by MediaMarkt’s customers when they buy consumer electronics, but also by the strategists in MediaMarkt’s marketing team when it comes to placing creative television advertising. As part of a pilot project they used Media Quality Score (MQS^®) for fine-tuning their media planning…

It is true that media planning is performed at a high level today. There is often little improvement potential left in reach and costs. But that doesn’t hold true for the third element of modern media planning, that is media quality…