MQS® meets OBI’s garden planner: a flourishing partnership

MQS® meets OBI’s garden planner: a flourishing partnership

MQS® meets OBI’s garden planner: a flourishing partnership If you are going to take on a new challenge, you need a strong partner by your side: that’s the idea behind OBI’s interactive garden planner – and we at conoscenti agree. So it made sense to...
Better performance for MediaMarkt TV advertisements

Better performance for MediaMarkt TV advertisements

Better performance for MediaMarkt TV advertisements How do I get the best value for money? That’s a question asked not only by MediaMarkt’s customers when they buy consumer electronics, but also by the strategists in MediaMarkt’s marketing team when it comes to...
Amplifying media impact with Media Quality Scoring (MQS®)

Amplifying media impact with Media Quality Scoring (MQS®)

Amplifying media impact with Media Quality Scoring (MQS®) The good only have one true enemy: the better. It is true that media planning is performed at a high level today, especially in above-the-line media. Thanks to mature methods for measuring reach and the savings...